For residential & commercial solar installers in the UK
Qualified enquiries. A system built and managed for you.
We build and manage your customer acquisition system to generate qualified enquiries.
Trusted by 40+ UK solar installers
Check if we're a fit
Answer a few questions about your business. If we're a fit, choose a time for a free 30-minute pipeline call.
1/11
Are you MCS certified?
Targeted ads bring in homeowners and businesses. Fast follow-up checks their fit. Suitable enquiries become booked surveys in your diary. We manage the process; your team surveys, quotes and installs.
Enquiries exclusive to your business.
Advertising and follow-up managed for you.
Your team focuses on surveys, quotes and installs.
How it works
From the first ad to a booked survey.
We build and manage your customer acquisition system to generate qualified enquiries.
Step 1
Attract the right homeowners and businesses
We build and manage Facebook and Instagram ads, landing pages and enquiry forms for your service area, under your business name.
Step 2
Follow up and qualify
Every enquiry receives a text and call within 60 seconds. We check they own or control the property, roof suitability, energy costs and timing before booking.
Step 3
Book surveys. Improve the system.
Suitable enquiries book into your diary and receive confirmations and reminders. We review performance each week and improve the campaigns.
A managed service
One system. Clear responsibilities.
We build and manage
Advertising, landing pages, qualification, follow-up, survey booking and weekly reporting.
You survey and sell
Keep survey slots available, attend appointments, send quotes and tell us which enquiries become installations.
Campaign setup and ad creative
Landing pages and lead forms
60-second follow-up on every enquiry
Appointment setting into your diary
Reminders to cut no-shows
Transparent weekly reporting
Exclusive leads, never shared or resold
One installer per area
Case studies
Real growth for solar installers
How Bright Lead helps installation businesses generate qualified enquiries, improve conversion and build a more predictable pipeline of new work.
Client outcomes
A steady monthly flow of new enquiries
GreenSpark Solar
Regular qualified surveys in the diary
GreenSpark Solar
A more targeted pipeline of commercial prospects
Apex Renewable Energy
More chances to quote higher-value installations
Apex Renewable Energy
A higher share of enquiries booked in for surveys
EcoRoof Solar
Fewer prospects going cold
EcoRoof Solar
Controlled growth in line with capacity
FutureSun Installations
Clear view of which campaigns produce profitable work
FutureSun Installations
A steady monthly flow of new enquiries
GreenSpark Solar
Regular qualified surveys in the diary
GreenSpark Solar
A more targeted pipeline of commercial prospects
Apex Renewable Energy
More chances to quote higher-value installations
Apex Renewable Energy
A higher share of enquiries booked in for surveys
EcoRoof Solar
Fewer prospects going cold
EcoRoof Solar
Controlled growth in line with capacity
FutureSun Installations
Clear view of which campaigns produce profitable work
FutureSun Installations
GreenSpark Solar · Residential solar installation
From unpredictable enquiries to a consistent sales pipeline
A steady monthly flow of new enquiries
Regular qualified surveys in the diary
A more predictable pipeline of installation work
Read the story
ChallengeGreenSpark relied on word-of-mouth referrals and occasional website enquiries. The work was good, but the uneven flow of new prospects made it hard to forecast revenue and keep install teams busy.
What we didTargeted advertising to homeowners actively considering solar and battery storage, better enquiry capture, and a structured follow-up process to turn interest into genuine sales opportunities.
Less time searching for the next job, more time turning enquiries into installations.
Apex Renewable Energy · Commercial solar installation
Creating opportunities beyond residential solar
A more targeted pipeline of commercial prospects
More chances to quote higher-value installations
Better visibility of future commercial sales
A structured way to reach business decision-makers
Read the story
ChallengeApex was established in residential but wanted larger projects for commercial property owners and warehouses. Its marketing wasn't consistently reaching the right decision-makers.
What we didA targeted commercial strategy aimed at businesses that benefit from solar, batteries and lower electricity costs — sharper messaging, commercial enquiries, and structured follow-up towards site surveys and quotes.
Apex could build relationships with commercial buyers instead of relying only on smaller residential jobs.
EcoRoof Solar · Residential solar installation
Turning more enquiries into booked surveys
A higher share of enquiries booked in for surveys
Fewer prospects going cold
Sales time focused on ready-to-buy homeowners
Read the story
ChallengeEcoRoof was generating interest, but not every enquiry reached a survey. Inconsistent follow-up let prospects go cold, while the sales team chased people who weren't ready to buy.
What we didRefined enquiry forms, captured the right project details, prioritised suitable prospects, introduced consistent follow-up and tracked every lead from enquiry to survey and quote.
More enquiries became real sales opportunities without a matching rise in ad spend.
FutureSun Installations · Residential and commercial solar
A lead system that grows with the business
Controlled growth in line with capacity
Clear view of which campaigns produce profitable work
Better planning of surveys, quotes and jobs
A repeatable process refined over time
Read the story
ChallengeFutureSun wanted to grow beyond its existing team. More capacity without a reliable pipeline risked idle staff, while too many enquiries at once could swamp sales.
What we didA scalable acquisition plan matched to their ability to quote, sell and install — tracking cost per lead, conversion rates and won-contract value, and expanding campaigns on performance.
Marketing now measured against sales and profit, not enquiry volume alone.
Spend less time chasing work and more time installing
"Before working with Bright Lead, finding our next customers was one of the biggest challenges in the business. We had the team, the expertise and the ability to deliver quality work, but we needed a more consistent way to bring new opportunities in. Bright Lead helped us put a more structured approach to lead generation in place. That meant we could spend more time speaking to potential customers and delivering installations, rather than constantly worrying about where the next job would come from."
— Solar installation business owner
Who it's for
Built for established installers with room to grow.
This is for you if…
Established MCS-certified solar & battery installers
Doing 8+ installs a month
Your own install teams
Someone available to attend surveys
Room to take on more work
This isn't for…
One-man bands or side-hustle installers
Lead resellers
National firms with in-house marketing teams
Founding installer partnership
Start with a focused 30-day pilot.
We agree your service area, available survey slots and campaign priorities before launch. The pilot gives you a clear view of the process, the enquiries and the bookings before you decide what comes next.
Your ad spend is paid directly to Meta through your own account. We discuss the right budget and our fee on your strategy call. After the pilot, continue on a rolling monthly basis or walk away.
We build and manage your customer acquisition system: Facebook and Instagram ads, landing pages, enquiry forms, fast follow-up, qualification and survey booking. Your team handles the surveys, quotes and installations. We report on performance and improve the campaigns each week.
What makes an enquiry qualified?
We check that the person behind the enquiry owns or controls the property, that they're in your service area, that the roof is suitable, and their energy costs and timing. Suitable enquiries are offered a survey slot; those who aren't ready enter follow-up. A qualified enquiry isn't a guaranteed sale — your team still needs to survey, quote and close.
Are the leads shared with other installers?
No. Every enquiry generated by your campaigns is exclusive to your business. We never share or resell leads, and we only partner with one installer in each agreed service area.
Whose name do the ads run under?
Yours. Campaigns run under your business name and from your own Meta ad account. Homeowners and businesses see your brand from the first ad through to the survey, and the account and campaign data remain yours.
Who pays for ad spend?
You do, directly to Meta on your own card. You only pay for what's spent, you see everything, and you can pause anytime. Ad spend isn't refundable because it's paid to Meta, not us.
What areas do you cover?
Anywhere in the UK. We target your service area, and we work with one installer per area.
Is there a long contract?
No. We begin with a 30-day pilot so you can see how the process works for your business. After that, the partnership is rolling monthly rather than a long-term commitment.
Do you guarantee installs?
No guarantees on sales. We focus on booking qualified surveys and report everything transparently. We do offer this guarantee: If we don't deliver at least 15 shown survey appointments in your first 30 days, we refund 100% of your management fee.
What happens to enquiries that aren't ready yet?
They enter a follow-up sequence rather than being pushed into an unsuitable appointment. We keep the conversation open so people who need more time can take the next step when they are ready.
Could this work for your business?
Answer a few questions about your business. If we're a fit, choose a time for a free 30-minute pipeline call.
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